Facebook advertising is the future of online marketing. If you want your business to prosper, you have to learn how to learn how to use it. If you aren’t particularly Facebook savvy there isn’t anything to worry about. Facebook isn’t hard to master and the possible return on the time invested is huge.
Don’t worry about spending a ton of money on your Facebook page. That is not important. What is important is to consistently add new and relative content on a regular basis. Without routine updates you risk losing the interest of your site visitors. So rule #1 is to add posts to your Facebook page as frequently as possible.
If you ever run into a Facebook visitor that makes a negative post try your best to deal with the issue openly. This will let other followers know that you are a reliable firm and will deal with each one of your clients openly, honestly and most of all professionally. In the worst case if you absolutely can’t work this out online then try dealing with the individual directly.
Also don’t let SPAM onto your Facebook page. You can easily setup Facebook with filters that will keep unrelated posts from reaching Facebook page.
Facebook likes, shares and comments in the short-term won’t pay the bills but it allows you to easily promote and market your business online as well as build a following with your current and potential customers with minimal effort.